TV Violence and Aggressive Behavior Essay Example | Topics and Well Written Essays - 750 words

TV Violence and Aggressive Behavior - Essay Example Regardless of the grade of movie, media is continuously exposing alcoholic beverages as a source of fun and fashion. Advertisements during children programs are not carefully designed and contain aggressive behavior, exposure to alcohol and smoking etc. Advertisements today contain sensual messages and images which are contributing to the likelihood of early sexual initiation in adolescents. Advertisements are influencing the psychosocial environment by sexual exposure on television, music videos, internet and movies. Alcohol consumption encourages aggression and violence as the normal brain functions are disrupted due to alcoholism. Alcohol is responsible for weakening the brain mechanisms which keep rash, violent and aggressive behaviors under control. This aggression is one of direct effects of alcohol consumption. Hence, increased alcohol consumption may be related to increased aggression and violence (Gustafson, 1994). Children get a lot of information from television and believe what they watch. They trust their favourite characters beating the monsters and so called ‘bad guys’ after having an energy drink or milk or some other product. They perceive it all to be true and are more likely to consume that particular product and imitate those characters in every possible manner. Such portrayals are of course not true and advertisements are exaggerating the energy and effects of products. They target children because children are easily influenced by such fantasies. Children who watch aggressive and violent movies are likely to behave aggressively and choose violent games to play than those who do not watch television or violent shows. The advertisements nowadays are targeting young generations and are using different characters as powerful objects and promoting their products by portraying them as a source of energy and supremacy (Chaves, 2008). The characters of children’s favourite movies, cartoons and games are portrayed with a cigarette, wine bottle or involvement of that character in some sexual activity also affect the children’s perceptions and thoughts. The aggressive behaviors of action animated characters (like superman, batman, power-puff girls etc.) also increase the probability of their future aggressive behaviors. Advertisements involve these characters to attract young consumers and indirectly affect their behaviors. Children live in their fantasy world and believe everything they watch or are told of. They perceiv e the effects of products as are exposed and try to use the brand that their favorite cartoon character or hero uses in the media content. The irony is the fact that they imitate the action of those characters which more often result in aggressive behaviors and leave long lasting effects on their behaviors (Strasburger, & Donnerstein, 1999). The act of imitation and copying the media characters, however, is not the only way children are affected by violence exposure. One more common psychological process that is associated with media exposure is desensitization. This process points towards the emotional response of a person as a result of a particular action. People who are exposed to the dangers associated with wild animals are more likely to become psychologically upset and emotionally aroused if they face them in real. They are more likely to fight against it or protect themselves in some way. However,

Newspapers Assignment Example | Topics and Well Written Essays - 2000 words

Newspapers - Assignment Example Although there are certain number of people, mainly of older age who still believe in reading newspaper for getting updated about what are happenings in and around the world the present generation of youth as well as people who remain busy in their respective jobs prefer internet or web to get updated about the news. The news brings about conflict, create difference of opinion among people which help them in a way to figure out what is right and what is wrong. The newspaper is a way by which people can gather information about what is happening all across the globe. In the era of technological advancement newspaper still have its importance as in the developing and developed countries people still have to rely on print media to get details about the happening across the world. But, in addition to that in the developed countries, print media have to come up with new innovative ideas to survive as the internet is more of a common thing in those countries, so dependency on the newspaper in now reducing in those countries. 2. PEST Analysis: Definition, Purpose and Business Benefit: Generally PEST analysis associated with the external factors that affect any company’s overall performance. ... According to them, these four factors differ in different countries but a proper PEST analysis always helps an organization perform better in the competitive world (Analoui & Karami, 2003, 74). According to Kotler (1998), PEST analysis is a productive strategic tool for analyzing market growth or decline, business situation, potential and course for operations. According to his analysis, PEST analysis is helpful because there are continuous changes taking place in the society which creating an uncertain environment and also have its impact on the performance of the organization. The use of PEST analysis is helpful for the organization in strategic planning, developing its marketing strategies, for business development as well. 3. PEST analysis for the newspaper industry in the developed economies: With the continuously developing technologies and availability of internet facilities in almost every household of the economically developed countries, it is a crunch time for the print me dia to look closely to their marketing, promotional strategies and if needed have to make necessary changes. Political aspects: From the very beginning newspaper plays an important role in setting up the political mode of any civilization. By virtue of the reports published in newspapers regarding different political party’s agenda, thought process people decide whom to choose or support. On the other hand, political situation of any country also help the newspaper industry to blossom. Stable political condition, freedom to express views, access to all political parties and leaders, support from them at the crunch time all help the newspaper industry to do its job effectively that is providing good and true